Nov 21, 2024

UofM 2020-2021 Undergraduate Catalog

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UofM 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Social Media Marketing Minor

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Requirements

For Students Whose Major Is in Another College of the University (18 hours):

MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)
MKTG 4611 - Social Media Internship/Practicum Credit Hours: (1-6)

Plus Any Three of the Following:

COMM 4811 - Media 2.0 Credit Hours: (3)
MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
MKTG 3012 - Consumer Behavior ** Credit Hours: (3)
MKTG 3140 - Advertising/Sales Promotion ** Credit Hours: (3)
MIS 4160 - Mobile Application Development Credit Hours: (3)
MIS 4760 - Web Site Development ** Credit Hours: (3)
JRSM 4910 - Social Media and Society** Credit Hours: (3)

For Students Whose Major Is in Another Department in the Fogelman College of Business and Economics (9 hours):

MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)
MKTG 4630 - Social Media Strategies and Analytics Credit Hours: (3)
MKTG 4611 - Social Media Internship/Practicum Credit Hours: (1-6)