University General Education Program (41 hours)

See Graduation from the University  for the University General Education Program requirements. Note that MATH 1830 , MATH 1421 , or MATH 1910  (Mathematics requirement) and ECON 2010  and ECON 2020  (Social/Behavioral Sciences requirement) with a minimum grade of “C” are specified for the B.B.A. degree.

Lower Division Business Core

No grade below “C” and a 2.25 GPA in the following Lower Division Business Core:

• ACCT 2010 - Fundamentals of Acct I **
• ACCT 2020 - Fundamentals of Acct II **
• ECON 2010 - Intro to Macroeconomics**
• ECON 2020 - Intro to Microeconomics**
• MIS 2749 - Foundation/Information Systems **

• Take either:

• SCMS 2710 - Business Analytics -Statistics **

• OR

• MATH 1530 - Prob/Statistics/Non Calculus**

• Take one from:

• MATH 1830 - Elementary Calculus**
• MATH 1910 - Calculus I **
• MATH 1421 - Honors Calculus I

Upper Division Business Core

No grade below “C” and a 2.25 GPA in the following Upper Division Business Core:

• ACCT 3130 - Legal/Social/Political Environ **
• FIR 3410 - Financial Management **
• MGMT 3110 - Organization and Mgmt **
• MGMT 3510 - Business Communications **
• MGMT 4710 - Strategic Management ** (Registration limited to graduating seniors)
• MIS 3210 - Critical Thinking Using Analytics **
• MKTG 3010 - Principles of Marketing **
• SCMS 3510 - Operations Management ** (Take SCMS 3711 before SCMS 3510)
• SCMS 3711 - Business Analytics - Tools **

• Choose one of the following international business electives:

• ACCT 4625 - Internl Acct/IFRS/US GAAP **
• ECON 4350 - International Econ
• ECON 4351 - International Monetary Theory/Policy
• FIR 4550 - International Finance **
• MGMT 4510 - International Business Communication **
• MGMT 4810 - International Management **
• MIS 4310 - Global Information Technology **
• MIS 4321 - Global Outsourcing/Technology
• MKTG 4530 - International Marketing **

The Major (24 hours)

No grade below “C” and a minimum 2.25 GPA in the major.

Electives (13 hours)

Lower division or upper division courses to bring the total of hours earned to 120.

Typical 4-Year Marketing Management Sequence:

Total Hours: 120-122

Total Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement