Program: Public Relations - (B.A.) - University of Memphis - Modern Campus Catalog™

Apr 17, 2025

UofM 2020-2021 Undergraduate Catalog

University General Education Program (41 hours)

See Graduation from the University for the University General Education Program requirements.

College and Degree (B.A.) Requirements (6-9 hours)

The College and Bachelor of Arts requirements are in addition to the University General Education Program requirements that are listed above.

Journalism and Strategic Media Core (18 hours)

JRSM 1700 - Intro to Media ** Credit Hours: (3)
JRSM 1750 - Precision Language ** Credit Hours: (3)
JRSM 2121 - Media Writing ** Credit Hours: (3)
JRSM 4700 - Media Law ** Credit Hours: (3)

Core Elective

Select one of the following (3 hours):
JRSM 4702 - Media, Diversity & Society ** Credit Hours: (3)
JRSM 4704 - Issues in Sport and Media Credit Hours: (3)
JRSM 4708 - Media Ethics Credit Hours: (3)
JRSM 4716 - Media History Credit Hours: (3)
JRSM 4720 - Presidents and the Press Credit Hours: (3)
JRSM 4910 - Social Media and Society** Credit Hours: (3)

Internship or Practicum

Select one of the following (3 hours):
JRSM 4930 - Media Internship ** Credit Hours: (3)
JRSM 4940 - Student Media Practicum Credit Hours: (1-3)

Public Relations Major Core (12 hours):

JRSM 3905 - Graphics for Strategic Media Credit Hours: (3)
JOUR 3526 - Multimedia Storytelling Credit Hours: (3)
PBRL 3400 - Intro to Public Relations Credit Hours: (3)
PBRL 3421 - Public Relations Writing ** Credit Hours: (3)

Additional Core Requirements (18 hours):

PBRL 4410 - Public Relations Research Credit Hours: (3)
PBRL 4440 - Public Relations Campaigns ** Credit Hours: (3)
Two of the following: (6 hours)
PBRL 3409 - Public Relations Case Studies Credit Hours: (3)
PBRL 3431 - Advanced PR Writing Credit Hours: (3)
PBRL 4301 - Event Planning for PR Credit Hours: (3)
PBRL 4421 - Crisis Comm in Public Relation Credit Hours: (3)
PBRL 4430 - Media Relations Credit Hours: (3)
PBRL 4431 - Music Promo/Public Relations Credit Hours: (3)
Two of the following: (6 hours)
ADVR 3300 - Intro to Advertising ** Credit Hours: (3)
ADVR 3310 - Branding and Strategic Media Credit Hours: (3)
ADVR 3320 - Strategic Account Management Credit Hours: (3)
ADVR 3330 - Analytics & Evaluation Credit Hours: (3)
JRSM 3900 - Visual Media ** Credit Hours: (3)
CRMM 4920 - Information Design Credit Hours: (3)
PBRL 3441 - Writing for Social Media Credit Hours: (3)
PBRL 4450 - Social Media Tactics/Analytics Credit Hours: (3)

Business courses (9 hours):

Required Fogelman College of Business & Economics courses:

MGMT 3110 - Organization and Mgmt ** Credit Hours: (3)
MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
MKTG 3340 - Principles of Social Media Marketing ** Credit Hours: (3)

Electives

Completion of courses to bring the total to 120 semester hours.

Typical 4-Year Public Relations Sequence

Freshman Year

JRSM 1700 - Intro to Media ** Credit Hours: (3) **
JRSM 1750 - Precision Language ** Credit Hours: (3)
Foreign Language/B.A. (3)
Social/Behavioral Sciences (3) *
ENGL 1010 - English Composition** Credit Hours: (3)
JRSM 2121 - Media Writing ** Credit Hours: (3)
JRSM 3900 - Visual Media ** Credit Hours: (3)
Foreign Language/B.A. (3)
Humanities/Fine Arts (3) *
ENGL 1020 - English Comp/Analysis** Credit Hours: (3)

Semester Totals 30 hrs

Sophomore Year

PBRL 3400 - Intro to Public Relations Credit Hours: (3)
Non-JRSM elective (Minor) (3)
Foreign Language/B.A. (3)
History (3) *
ENGL 2201 - Literary Heritage ** Credit Hours: (3) or ENGL 2202 - Lit Heritage: African-American **
PBRL 3421 - Public Relations Writing ** Credit Hours: (3)
Natural Science* (4)
Foreign Language/BA (3)
Fine Arts* (3)
Math* (3)

Semester Totals 31 hrs

Junior Year

JOUR 3120 - Reporting Credit Hours: (3) or JOUR 3130 - Feature Writing/Reporting ** or JOUR 3526 - Multimedia Storytelling
MKTG 3010 - Principles of Marketing ** Credit Hours: (3)
Natural Science (4) *
History (3) *
Non-JRSM Elective (Minor) (3)
PBRL 4301 - Event Planning for PR Credit Hours: (3) or PBRL 4421 - Crisis Comm in Public Relation or PBRL 4430 - Media Relations or PBRL 4431 - Music Promo/Public Relations
MGMT 3110 - Organization and Mgmt ** Credit Hours: (3)
COMM 2381 - Oral Communication ** Credit Hours: (3)
Non-JRSM Elective (Minor) (3)
Non-JRSM Elective (Minor) (3)

Semester Totals 31 hrs

Senior Year

PBRL 4410 - Public Relations Research Credit Hours: (3)
ADVR/JOUR/JRSM/PBRL Elective (3)
JRSM 4700 - Media Law ** Credit Hours: (3)
Non-JRSM Elective (Minor) (3)
Non-JRSM Elective (Minor) (1)
JRSM 4930 - Media Internship ** Credit Hours: (3)
or
JRSM 4940 - Student Media Practicum Credit Hours: (1-3)
PBRL 4440 - Public Relations Campaigns ** Credit Hours: (3)
UD JRSM Elective (3)
ADVR 3300 - Intro to Advertising ** Credit Hours: (3) or
ADVR 3310 - Branding and Strategic Media Credit Hours: (3) or
JRSM 4910 - Social Media and Society** Credit Hours: (3) or
CRMM 4500 - Web Publish I: html/CSS Credit Hours: (3)
Non-JOUR Elective (Minor) (3)

Semester Totals 28 hrs

Total Hours: 120

Internship elective highly recommended last semester to enhance employability and complete minimum of 120 hours for degree.

Hours Required for Graduation: 120

*Must satisfy University General Education Program Requirement

**JRSM 1700 fulfills Social Science General Education Requirement

***Unless Fine Arts was taken in General Education humanities/Fine Arts, take Non-JOUR Elective (Minor)